First Guest represents an excellence rose of 4 and 5 star luxury properties in vibrant and prime destinations around Italy. These hotels offer the highest level of guest satisfaction by elevating travel experiences with attentive and personal service, with a combination of value and comfort. They are well-appointed and offer unique experiences in desirable destinations around Italy.

Venice
Elegant, precious, unique, romantic: this is Venice! Gewel of the Italian tourism scene, where churches, palaces, ancient bridges, monuments and squares tell the artistic and cultural vivacity that marked and still marks the history of this city.
DISCOVER OUR HOTELS IN VENICERome
The eternal city is rich in art and monuments and has a millenary history, having crossed all eras: each of them, from the past to modern times, has left a strong imprint on the capital. Every corner takes the visitor back in time, filling everyone’s eyes with wonder.
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Florence
Florence is one of the most beautiful cities in the world. Where even the gardens, monuments, buildings, and streets are, in many cases, veritable masterpieces. Walking down the streets of Florence is like walking through the halls of a big open air museum.
DISCOVER OUR HOTEL IN FLORENCEMilan
The sophisticated city Milan is the second largest city of Italy and a true magnet for tourists. And not without a reason! The city is most known for its fashion week, its magnificent church and (like any Italian city) its cuisine. It’s Italy’s fashion capital, an immaculately tailored city that embraces elegant style and innovative design. It’s also a business capital, a dynamic powerhouse and Italy’s wealthiest city in its wealthiest region of Lombardy
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Naples
Naples is a magical place where colors, flavors, culture and history are intertwined in a charming mix of knowledge, joy and fun. The area is loomed over by Mt. Vesuvius and overlooks a marvelous bay, whose beauty has served as driving inspiration for many an artist.
DISCOVER OUR HOTELS IN NAPLESGenoa
Beautiful buildings, gorgeous churches, façades decorated by stuccoes and frescoes, invaluable art collections – all bring the “Century of the Genovesi” to mind, the most important moment in the city’s cultural development.
A walk through the streets, squares and alleys of Genoa is a constant surprise. Behind every corner is a treasure waiting to be discovered.


Siena
Siena is one of the most famous Italian cities and a place every tourist aims to visit during a trip to Tuscany. It is famous for its Palio that takes place twice a year, and for its characteristic narrow streets flanked by brick buildings.
The historic city is listed as a world heritage site by UNESCO and is filled with beautiful and interesting places to visit.
Bologna
City of art, culture and commerce, with a streamlined trade-fair organization and a well-known manufacturing and motor tradition, Bologna is famous for its almost 40 km of arcades, the longest in the world. Also called “The Learned” for its old University, and “The Fat” for its food tradition, the city is also a “UNESCO creative City of Music” and has one of the largest and most well-preserved medieval historical centres, full of restaurants, taverns, theatres and shops.
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Turin
Turin is often lauded as ‘the Paris of Italy’ due to its royal past and majestic architecture. The French House of Savoy moved its capital to Turin in 1562 and embarked on numerous extravagant building projects in the city and its periphery. The Royals employed some of the best architects of the time and as a result, the grand boulevards and piazzas are lined with glorious palaces and castles.
DISCOVER OUR HOTELS IN TURINParma
Parma is full of art masterpieces, wide green spaces, little and big treasures from different ages, welcoming visitors and citizens all in the refined atmosphere of a petite capital. The presence of music in the history of the city is various and recognized worldwide; the spirit of initiative and everyone’s passion give the city a deserved relevant position among the capitals of music. The gastronomic tradition is also very remarkable, offering, besides cold cuts and cheese which are famous all over the world, first courses of homemade pasta cooked in different ways.
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Trieste
Beautiful and cultured, Trieste is Italy’s most cosmopolitan city.The heart of the city is the most beautiful and most symbolic of all its squares, Piazza Unità d’Italia. The buildings around it perfectly summarise Trieste’s history. It is not the typical Italian city you may expect to visit. It has maintained its cultural diversity because of its heterogeneous history and the different ethnic groups that live here side by side.
DISCOVER OUR HOTELS IN TRIESTEVicenza
Vicenza is a beautiful and vibrant town, the people are very friendly and of course it was the home of the great architect Palladio so there are plenty of magnificent buildings to see. Due to its extensive history and affiliation with various ruling empires, Vicenza has a myriad of beautiful historical structures. Vicenza is a thriving and cosmopolitan city, with a rich history and culture, and many museums, art galleries, piazzas, villas, churches and elegant Renaissance palazzi. With the Palladian Villas of the Veneto in the surrounding area, and his renowned Teatro Olimpico (Olympic Theater), the “city of Palladio” has been listed as a UNESCO World Heritage Site since 1994.
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Saronno
World famous for its Amaretti biscuits and Amaretto liqueur, Saronno is a pleasant, lively city with a rich cultural and historical heritage, a jewel of the Lombard Renaissance.Famous typical products are the amaretti biscuits and the famous liqueur Disaronno, one of the best selling Italian liqueurs in the World.
DISCOVER OUR HOTELS IN SARONNOSaturnia
Saturnia is considered the best spa in the world and is therefore a traditional destination for wellness tourism which accounts for countless visitors.
Saturnia, resting on the high part of the plain within the Albegna Valley, dominates the magical environment of the inland area around Grosseto: think tuff landmasses, gorgeous green expanses, and typical Tuscan countryside roads offering panorama after panorama of the region’s immense beauty.


Castelli Romani
A place to experience, to listen, to love. From the highest mountains, through mysterious forests and blue lakes it gently lies over the Roman countryside welcoming the breath of the sea. A pretty pocket of verdant hills and volcanic lakes 20km southeast of Rome, the Colli Albani (Alban Hills) and their 13 towns are collectively known as the Castelli Romani. Today, the beauty of nature is enriched by museums and unique archaeological itineraries; by Renaissance villas open to the public; by wineries that offer wines fit for connoisseurs; by the excellent products that only volcanic soil produces; by a cuisine with ancient traditions; by fairs and festivals that ensure fun all year round.
DISCOVER OUR HOTELS IN CASTELLI ROMANILake Maggiore
Maggiore is Italy’s international lake.Free of Como’s overt glamour or Garda’s Disney-esque theme parks, it is often considered the most peaceful of northern Italy’s great bodies of water, its shores a little less crowded and its hinterland intriguingly wilder. The star attractions are the Borromean Islands, which, like a fleet of fine vessels, lie at anchor at the Borromean Gulf’s (Golfo Borromeo) entrance, an incursion of water between the lake’s two main towns, Stresa and Verbania.
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Experiencing
Marche Region
In a world plagued by the rise of mass tourism, finding off-the-beaten-track gems is increasingly hard. Which is precisely what makes the region of Le Marche. With its medieval hilltop towns, lush countryside, hearty cuisine and longstanding traditions, Le Marche is region that deserves to be recognized for its own history and cultural identity. That’s all of Italy wrapped up into one region.
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Experiencing
Sardegna Region
Authentic, award-winning for their sustainability, coastal and the most beautiful in Italy: Sardinia’s villages are a cross section of a unique and evocative land, small places set in unpolluted landscape, where life seems to have stopped. Sardinia does the all-inclusive resort very well, making the island a wonderful choice for a family vacation.
DISCOVER OUR HOTEL IN SARDEGNA REGIONThe Most Sustainable Hotels In Italy:
Alberghi Diffusi
The term albergo diffuso can be roughly translated to mean a “scattered hotel” — that is, a property that features rooms and suites located across numerous buildings within the same town. The model was born to drive tourism to Italy’s smaller destinations, so they exist exclusively in small borghi, or villages, where quaint homes are located within a short walking distance of one another. This type of accommodation offers all the inimitable warmth and charm of Italian hospitality, together with the quality control of a traditional hotel. Each albergo diffuso has dedicated common areas for guests, including a lobby for check-in and a dining room for breakfast.
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